Ferrari Keys Through the Years
Feature
June 12, 2025

Keyvolution — How the Humble Car Key Has Evolved Over the Years

From a key like you use for your house to a fancy paperweight that can park your car remotely, Paul delves into the evolution of the car key.

There was a time — and I promise I’m not making this up — when a car key was… a key. A small, cold, slightly oily bit of metal that you inserted into a hole and turned. It made a satisfying click, the dashboard lit up like Blackpool on payday, and off you went.

Simple. Elegant. Effective.

And then, quite suddenly, the car industry lost its mind.

It started innocently enough. Someone, somewhere — probably German — decided the key should also have buttons. You know, so you could lock the car from five feet away instead of using your actual hand like some kind of barbarian. And fair enough. It made a pleasant beep, the mirrors folded in like origami, and you felt a bit like James Bond.

Then Ferrari got involved.

Now, I adore Ferraris. I do. But in 2010, they gave us the key for the 458 Italia — a small red object that looked like it had been designed by someone who usually makes USB sticks for teenage girls. It was shiny. It had a prancing horse. But crucially, it didn’t fit anywhere. The ignition slot was now a button, and the key was just there… floating. Existing. Taking up space.

McLaren, not wanting to be out-weirded, produced keys that look like they operate a lift in Dubai. You press one button and nothing happens. You press two buttons and still nothing happens. Then you accidentally hold the unlock button for three seconds and the doors fly open like a scene from Star Wars and a pigeon dies of shock.

Porsche, bless them, made their key look like the car. Genuinely. The shape of a 911. Which is adorable until you realise your £300,000 GT3 RS now comes with something that resembles a Happy Meal toy.

And then… Koenigsegg.

The Swedish lunatics decided that a car key should no longer be a key at all, but a sort of chromed pebble designed to impress billionaires and confuse airport security. It’s the size of a roast potato and it’s completely useless. You can’t start the car with it. You just have to have it — like a fancy trinket you keep in your trousers, if your trousers were designed by IKEA and came with a meatball compartment.

The Koenigsegg Regera key — and I’m not joking — looks like something you’d find in the back of Thanos’ glove. It opens the doors, sure, and can maybe heat your house and make coffee, but you’ll never, ever put it in your jeans without looking like you’ve smuggled a Fabergé egg through customs.

Aston Martin once made a key out of sapphire crystal. Because obviously nothing says practical and robust like something you could scratch with a sugar cube. Lamborghini gave up entirely and now just borrow keys from Audi — which is fine, until you realise you’ve locked yourself out of your Huracán with the same key that opens your uncle’s diesel A6.

And the worst part? You don’t use these keys. You carry them around, wave them in the general direction of the car, and hope the electronics don’t have a migraine. You don’t start a supercar anymore — you negotiate with it.

Frankly, I miss the old days. When you put the key in, turned it, and the car roared into life like an angry bear. When losing your key meant fishing it out of the sofa, not taking out a second mortgage to replace a titanium origami beetle.

Because somewhere along the line, the key stopped being a tool — and became a statement. A jewellery item. A paperweight. A conversation starter at a party you don’t want to be at.

I just want to drive the car. Not summon it like a Harry Potter spell.

Dear car manufacturers of the world — and I say this with love — give us back the key. A proper key. One that fits in your pocket, turns in a slot, and doesn’t look like it belongs on Elon Musk’s bedside table.

Until then, I’ll be the one stood in the car park, holding a miniature sculpture, wondering if I’ve accidentally bought the world’s most expensive paperweight.

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