Feature
Three of the Five Talos XXT Now Sold
Following his drive in this insane restomod, Jonty catches up with the people behind it to find out how development and sales are going.
December 9, 2025
JBR Capital’s latest report uncovers the trends driving demand and prices across the UK luxury and supercar market.
Our long-term partners, JBR Capital, have just released the latest edition of their luxury car report, an in-depth review of the trends shaping today’s luxury pre-owned automotive landscape, and thought some of the stats would be interesting to you, so let’s dive in.
Drawing on proprietary lending data, the report provides exclusive insight into the dynamics of the UK luxury and supercar market, combining real-world data with specialist analysis to help readers navigate an ever-evolving sector.
In JBR’s context, a High-End Luxury Vehicle (HEV) is defined as a vehicle positioned within the upper segment of the automotive market, typically valued above £50,000, and recognised for delivering superior levels of performance, quality, equipment and refinement.
Covering the period from January 2021 to September 2025, the report tracks key developments in used vehicle values, buyer demographics, and market composition.
Over the past four years, luxury car prices have risen steadily, up 30% since 2021, and have shown record resilience in the face of an ever-volatile macro environment. Our analysis explores how new models, consumer preferences, and shifting power-train choices, from electric back to petrol, are driving both value and demand across segments.
Supercars and luxury SUVs continue to be by far the most popular choices for JBR Capital clients. Between 2023 and 2025, the number of Supercars and SUVs financed by clients rose to account for 65% of the market across the pre-owned luxury sector.
Meanwhile, the demand for petrol-powered performance vehicles has resurged, with internal combustion engines (ICE) now accounting for 85% of all luxury vehicles financed, with electric vehicle (EV) uptake slowing considerably.
The demographic profile of luxury car buyers continues to evolve. Two thirds of JBR Capital clients now earn between £50k to £150k, confirming that luxury car finance is no longer limited to the ultra-wealthy.
Most buyers are aged 35 to 49, and regional analysis shows growing demand outside London, particularly across the North West and Yorkshire.
On average, it takes clients 13 months to move on from their first vehicle to their second, however, when it comes to financing their fifth vehicle, that time scale has been reduced to just eight months.
Average sale prices have risen from £66,154 to £92,044 (+39%) in the collectible sector, with cars such as the Porsche 911 (964) widely regarded as the ultimate air-cooled blend of iconic design and modern features and the Lamborghini Diablo, celebrated for its audacious styling and visceral V12 performance that defined the 1990s supercar era, continuing to hold strong appeal.
The average price of pre-owned Luxury SUVs has grown from £82,523 in 2020 to £126,480 in 2025 (+53%), driven by a mixture of inflation and multiple launches, particularly from top-end brands. For instance, the second-generation Bentley Bentayga arrived in 2020, as did the Aston Martin DBX, with the Ferrari Purosangue going on sale 2022. Alongside established players such as the Porsche Cayenne and Lamborghini Urus, all are proving popular with JBR Capital clients.
The high-performance electric landscape has changed dramatically over the past five years, with the introduction of premium models such as the Audi RS e-tron GT, and Porsche Taycan transforming choice and skewing the market, pushing prices up by 94%. However, the picture is mixed, with demand for such vehicles declining.
The far longer-established Sports Saloon & Coupé sector saw more measured increases, rising from £60,409 to £66,813 (+11%) over five years. The segment retains a loyal following among clients who cherish models such as the 4.0-litre twin-turbo V8 Audi RS6 (C8) and the 3.0-litre twin-turbo inline 6 BMW M3 (G80).
Community is a big driver of this appetite for luxury and, in particular, supercar ownership — a very passionate supercar-owning community. There is now so much more you can get involved with and do with your supercar, thanks in no small part to players such as our long-term partners Supercar Driver. From coffee meets and track days to regional and long-distance European tours, there are now so many more opportunities to meet up with like-minded enthusiasts and to enjoy driving your supercar on the type of roads it was built for.
It’s a passion that we at JBR Capital share, and one that we are always prepared to go the extra mile to help our clients fund.
I’ll leave the last words to Elvis Presley, who said something I couldn't have put better myself.
"Life is too short to drive boring cars."
